Listen to any speaking coach, go to any Toastmasters, attend any presentation seminar, you will hear a single phrase over and over. "Know your audience." Sounds really good too. When we hear the phrase, we think, "Well, of course. That makes sense." But what exactly...
The Opposite of Imposter Syndrome: A Journey to Self-Confidence and Belief in Yourself
Imposter syndrome is a term used to describe the feeling of inadequacy, self-doubt, and lack of confidence that many people experience in their professional or personal lives. It is the feeling that you are a fraud, that you are not good enough, and that your...
How to Promote Yourself as a Professional Speaker
We just finished a five-part series about How to Start a Public Speaking Career. If you haven't had a chance to read (or listen to) that series, it will help you understand the concepts that we talk about here, much more clearly. In this session, we are going to cover...
Ace the Job Interview. Conversation Skills that Help You Wow Interviewers
Want to establish solid trust and rapport during a job interview. Prospective employers will first weed through a lot of resumes. Then comes the hard part. Because next, they want to see if the candidate is a good fit within their team. The job interview is the main...
Ways to Get Clients for Your Business by Speaking to Groups
If you happen to be a great speaker, you have a number of ways to get clients for your business by speaking. (By the way, if you aren't a great speaker yet, keep tuning in, because we can help with that.) The most important thing to keep in mind is that your goal is...
How to Write Words that Sell a Product or Service
We have spent a lot of time focusing on using a speech or presentation to sell a product or service. Let's back up a little and talk about how to write copy that sells. For instance, how to write an article that sells a product or service. The techniques will help you...