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Category: leadership tips

Know Your Audience before Designing Your Sales Presentation
Know Your Audience before Designing Your Sales Presentation leadership tips, Podcasts

Listen to any speaking coach, go to any Toastmasters, attend any presentation seminar, you will hear a single phrase over and over. “Know your audience.” Sounds really good too. When we hear the phrase, we think, “Well, of course. That makes sense.” But what exactly does “know your audience mean?” Is there a formula to…

The Opposite of Imposter Syndrome A Journey to Self-Confidence
The Opposite of Imposter Syndrome: A Journey to Self-Confidence and Belief in Yourself leadership tips, Podcasts

Imposter syndrome is a term used to describe the feeling of inadequacy, self-doubt, and lack of confidence that many people experience in their professional or personal lives. It is the feeling that you are a fraud, that you are not good enough, and that your accomplishments are simply the result of luck or circumstance rather…

Promote Yourself as a Professional Speaker
How to Promote Yourself as a Professional Speaker leadership tips, Podcasts

We just finished a five-part series about How to Start a Public Speaking Career. If you haven’t had a chance to read (or listen to) that series, it will help you understand the concepts that we talk about here, much more clearly. In this session, we are going to cover how to promote yourself as…

Ace the Job Interview
Ace the Job Interview. Conversation Skills that Help You Wow Interviewers leadership tips, Podcasts

Want to establish solid trust and rapport during a job interview. Prospective employers will first weed through a lot of resumes. Then comes the hard part. Because next, they want to see if the candidate is a good fit within their team. The job interview is the main way they determine this. In this session,…

Ways to Get Clients for Your Business Step One Increase Your Authority
Ways to Get Clients for Your Business by Speaking to Groups leadership tips, Podcasts

If you happen to be a great speaker, you have a number of ways to attract potential clients and new business for your small business or freelance endeavor. Speaking is a great way to target your ideal clients, especially if you’re a service provider like a graphic designer or a freelance writer. The most important thing is to position yourself as a thought leader in your field,…

How to Write Words that Sell a Product or Service leadership tips, Podcasts

We have spent a lot of time focusing on using a speech or presentation to sell a product or service. Let’s back up a little and talk about how to write copy that sells. For instance, how to write an article that sells a product or service. The techniques will help you craft better text…