Looking for a way to design a presentation quickly and, pretty much, stress free? The Three-Point Talk is a presentation style that makes writing a presentation very simple and very fast.
- Limit your topic to the three most important points.
- Develop compelling support for each point.
- Summarize the points to conclude.
Limit your Topic to Three Main Points
Remember, the human mind can only totally focus on one thing at a time. So, unless you can hone your talk into three points or less, your audience will have a tough time retaining your information. It’s okay to give additional information, but the more information outside of the scope of the three main points, the more diluted your entire message will be.
This Three-Point process also helps us as speakers create a clear and concise message for our audience. As we become more clear in our delivery, our audience becomes more clear about our topic as well. It is easy for the audience to follow our train of thought, and easier for them to stay focused on our topic.
Develop Compelling Support for each Point
The second major key to a successful Three-Point Talk is to offer your audience some support to back up your three key points. Real-life examples, statistics, expert opinions, and other support material can add additional credibility to your message.
The personal stories that we have talked about in the last several chapters are excellent real-life examples that can be quite compelling. Everyone loves a story. Statistics can also be effective, but be careful. Dale Carnegie, in his book The Quick and Easy Way to Effective Speaking, said, “Statistics of themselves are boring. They should be judiciously used and should be clothed in language that makes them vivid and graphic.”
The testimony of an expert can also add a great deal of credibility to your message. According to Cordell & Cordell, PC, “as many as 50% of all court cases utilize an expert in some capacity. Furthermore, surveys of judges have demonstrated that judges regard expert testimony as very influential in their ultimate decision, particularly where the court appoints the expert.” If this type of support can influence a judge, it might be a great way to influence the people we are speaking to as well.
Finally, to ensure that our main points are remembered, it might be a good idea to end with a summary. The best and easiest way to end a three-point talk is to just list the three key points one more time to refresh the memory of your audience. So in summary, the three main steps to giving a great talk to inform are: Limit your topic to three main points Develop compelling support for each topic, and Summarize your main points in conclusion.