Designing a “PowerPoint Presentation”: The absolute biggest mistake that we make in designing a “PowerPoint Presentation” versus using PowerPoint as a visual aid for their “real presentation”. Remember, a presentation is a verbal communication to your audience that may or may not use visual aids. PowerPoint is just ONE type of visual aid that can be used to further explain or clarify your presentation. If you focus entirely on your visual aids without putting an emphasis on what you are actually saying, your presentation will tend to have a disconnected flow and will be difficult for the audience to follow. Instead, design your presentation and get good at delivering it first. Once you get good at delivering the presentation, then decide what visual aids you might be able to use to help you clarify your points.
Too Many PowerPoint Slides: Another big mistake is creating too many slides and using them as a crutch to make sure that we don’t forget anything in our presentation. Oddly enough, this mistake most often occurs because we make the first mistake. Slide… Click… Slide… Click… Slide… Click… is a very boring way to deliver a presentation and makes the presenter look unprepared and uninformed about his/her topic. Only add a slide if the slide helps you better clarify your point.
Too Much Data on Your PowerPoint Slides: Your slide deck should be a visual aid to help you explain your point, so if you put too much data on a slide (too much text, too many numbers, or charts and graphs – gasp… Is he saying we can’t use charts and graphs?) you will overwhelm your audience and cause them to attempt to draw their conclusions about the data. Your PowerPoint slide should convey a simple concept at a glance. A good rule is what we call 6X6, which means to limit your number of words per line to six and limit your number of lines to about six as well. That way, no matter how big or small your room is, your audience will be able to read your data, and it will be easy for the audience to instantly understand the concept you are communicating.
Overuse of Animation: PowerPoint will do some cool types of animation, but remember that if you animate something, it should help you clarify your point. Bullet points that fly in, spin around, make sounds, and blink are just a distraction from your message. For the most part, the animation called “appear” should be your most frequently used. If you want your audience to follow you step-by-step, you can reveal your bullets one at a time. However, you’ll have more energy as a presenter if you just make your slide appear and physically move to your screen and point to your bullet point when you talk about it. You become the animation versus using the slideshow.
Too Many Busy Charts: (Gasp… He is saying not to use charts and graphs.) For the most part, charts, graphs, and pictures make terrible PowerPoint slides. If the charts or graphs are simple, they can be judiciously used in a slideshow. For instance, if you are showing total revenue trends for the last five years, you have five numbers, so a line graph will be very easy for your audience to understand. However, if you are graphing the total revenue of five different divisions every quarter for each of your ten major product lines, your graph will be way too busy to understand in a slide. So, in that case, you’ll get better results if you make a handout of the graph so your audience can look at the details. You can make a big poster of the graph if you need a visual aid for the group to follow, but in most cases, you can just use the handout yourself as the visual aid.
Improper Use of Pictures: A picture is worth a 1000 words, but only if the picture is important to your point. Often, we will look at our slide and think, “It seems a little plain…” so we stick a picture into jazz it up a little. While that is not, in itself, a terrible strategy, sometimes the pictures that we choose cause confusion because the audience wonders what the picture has to do with the point that we are making. A better way to use pictures as decorations is to set a small picture on the slide master so that it shows on every slide. That way, since the picture is always there, it doesn’t confuse when the text changes. By the way, if you have a picture that adds clarity to your point, consider making a poster of the picture. It will add much more impact when you can pick it up and show it to your audience.
Not Practicing Your Presentation with the Slideshow: Time is getting short, so you send your slide deck to marketing to jazz it up a little. They send you the final copy minutes before you go in front of the group. Everything is perfect in the slideshow, but because you haven’t practiced, your flow is off, and you have to keep clicking the next slide before you start to speak. It just makes you more nervous. Finish your slide deck early and practice with it.
Sitting Down to Deliver Your Presentation: When folks get nervous speaking in front of a group, they will often sit down and make the slideshow screen the focus of the presentation. The moment that you sit down and start clicking slides, the PowerPoint deck becomes the authority in the room on the topic and you will lose a lot of credibilities. Your energy will also plummet. Stand between your screen and the audience, and you will be the expert.
Read… Click… Read… Click…: If you are doing this one, then I hate to be the one to tell you this, but… You’re Boring! Sorry. I know that hurt, but it’s true. The good news is that if you follow the prior guidelines, this one goes away automatically. So if you are experiencing this, go back and work on the earlier tips. You might also try inserting more examples and stories as well as jazzing up your presentation with a few visual aids other than PowerPoint. Posters, samples, or props will make your presentation come to life.
Letting Someone Else Design your Slideshow: This one is probably the guideline that will, most likely, be totally out of your control. Just realize that if someone else designs your PowerPoint Slide Deck, you will most likely have one or more of the earlier mistakes engrained in it. You will also have a more difficult time delivering it, and you will be more nervous. To combat this, you’ll need to practice your delivery a lot more than if you designed your presentation, but it can be done. Over time, use the guidelines above to influence the person or people who are designing your slideshow.
Follow these simple guidelines, and your PowerPoint Slides will help you better deliver more powerful presentations. Violate them, and you’ll likely be more nervous and have a more difficult time delivering your presentation.
Realize that one of the biggest challenges with PowerPoint is that most people start with designing the slideshow instead of figuring out what they want to say first. The 2-Day Fearless Presentations public speaking class is the world-leader in helping participants design their presentation more quickly and easily. Because you have purchased this workshop, you qualify for a $50 discount off the normal tuition. Just enter the code PPTWKSHP in the coupon code blank when you register at https://www.fearlesspresentations.com/seminar-schedule#register.