Lesson 4-Items or Services Where the Purchase Price is Less than the Value of the Problem

Course Contents

• Course Overview
• Lesson 1-Understand the People You are Selling To
• Lesson 2-The Audience Doesn’t Care About How Great You Are
• Lesson 3-The Audience Doesn’t Want to Buy What You Are Selling
• Lesson 4-Items or Services Where the Purchase Price is Less than the Value of the Problem (current page)
• Lesson 5-Write Words that Sell Products or Services