Know Your Audience before Designing Your Sales Presentation

Know Your Audience before Designing Your Sales Presentation

Listen to any speaking coach, go to any Toastmasters, attend any presentation seminar, you will hear a single phrase over and over. "Know your audience." Sounds really good too. When we hear the phrase, we think, "Well, of course. That makes sense." But what exactly...

Ways to Get Clients for Your Business by Speaking to Groups

Ways to Get Clients for Your Business by Speaking to Groups

If you happen to be a great speaker, you have a number of ways to get clients for your business by speaking. (By the way, if you aren't a great speaker yet, keep tuning in, because we can help with that.) The most important thing to keep in mind is that your goal is...

How to Write Words that Sell a Product or Service

How to Write Words that Sell a Product or Service

We have spent a lot of time focusing on using a speech or presentation to sell a product or service. Let's back up a little and talk about how to write copy that sells. For instance, how to write an article that sells a product or service. The techniques will help you...

Continuous Improvement Methodologies Improve Success

As we approach the 100th podcast episode, I'm amazed at how my company and training program have changed. I'm shocked at how important continuous improvement methodologies have been to this process. By the way, if you are looking for a long series of academic...

How to Promote Yourself as a Professional Speaker

We just finished a five-part series about How to Start a Public Speaking Career. If you haven't had a chance to read (or listen to) that series, it will help you understand the concepts that we talk about here, much more clearly. In this session, we are going to cover...