Blue Marble specializes in developing educational STEM Toys (Science, Technology, Engineering, and Math.) The company started with a brand called Discovery with Dr. Cool. The product line was designed to use toys as a way to teach science and technology to young people. Blue Marble grew pretty nicely during the pandemic as parents looked for ways to get their kids away from screens.
They have also grown dramatically in the last few years by acquiring the National Geographic toy line. Most recently, they have also added Blockaroo to their offerings. As a result, the combination of all of these popular products Blue Marble has quickly become a powerhouse in the educational toys industry.
Custom Public Speaking Workshop for Blue Marble in Las Vegas, NV.
This group was made up of team members from sales and marketing. However, since the company distributes primarily through retail, the selling skills were fairly unique. They have to promote their products to retail reps who work with retail buyers to stock their shelves efficiently. So, the name of the game for each manufacturer is shelf space. The more (and better) shelf space that each can acquire, the more likely the manufacturer is to increase sales.
So, their retail reps to help them promote the Blue Marble products better to the retail buyers. Because of this unique selling style, we focused a lot on how to design persuasive speeches more effectively. We were able to help this team help their reps help their buyers.
In addition, the company has recently started offering a line of craft products. They have already seen great growth from offering the Nat Geo line to customers who were already purchasing Dr. Cool. So, they expect additional growth by adding in the craft line as well. Because of this, we also focused a lot of class time on designing presentation to help promote the new craft line as well.
The class was a lot of fun, and we expect great continued growth from Blue Marble in the future!
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