One of the more challenging parts of any presentation is the very first part. If you are wondering how to introduce yourself before starting your presentation, you are in good company. For most of us, once we get the first few sentences out, our nervousness will diminish pretty significantly. So, this initial self-introduction is really important. If we struggle here, our nervousness will increase. In addition, the old adage, “You never get a second chance to make a first impression” is very true.
In this post, we are going to cover the best way, a very simple three-step process that will help you introduce yourself in a presentation. A summary of the steps is below.
- Start with your name and company (or organization or school).
- Tell your audience what problem you can solve for them.
- Share some type of proof (social proof works best) that you can solve this problem.
I will break down each step into a simple-to-follow process. But first… a little background.
First, Identify What Your Audience Wants from Your Presentation
Before we get into the “How to” of the introduction before the speech, though, let’s talk about the purpose. The main purpose of the introduction is to build rapport with your audience and to let them know some of your credentials. In addition, you also want to get the audience to pay attention to you. This can sometimes be very difficult because let’s face it. Most people who are sitting in a given meeting, don’t really want to be there. So, if the speaker just stands up and brags about how great he is, he will likely turn the audience off.
So, before you design your introduction, think about what your audience wants from your presentation. Why do they want to spend their valuable time listening to you? Are going to waste their time? Or, are you going to provide them with something valuable?
For instance, I have expertise in a number of different areas. I’m a public speaking coach, a keynote speaker, a best-selling author, a search engine optimization specialist, and a popular podcaster. However, if I delivered that sentence to any audience, the most likely reaction would be, “So what?” That sentence doesn’t answer any of the above questions. The statement is also really “me-focused” not “audience-focused.”
So, when I start to design my self-introduction, I want to focus just on the area of expertise related to my topic. I’m then going to answer the questions above about that particular topic. Once you have these answers, set them aside for a second. They will be important later.
How to Introduce Yourself in a Presentation in Class.
If you have to give a speech in a class where everyone in that class already knows you, DON’T introduce yourself. There is no need. Everyone already knows you.
Instead, you probably want to add in a fun way to start a speech. For example, instead of introducing yourself in your class speech and starting in an awkward way, start with a startling statistic. Or start with a summary of your conclusion. Or, you could start the presentation with an inspirational quote.
Each of these presentation starters will help you lower your nervousness and decrease your awkwardness.
If you are delivering a speech in a speech competition or to an audience who doesn’t know you try this technique. Just introduce yourself by saying your name, the school you represent, and your topic. Make it easy. This way you get to your content more quickly and lower your nervousness.
Typically, after you get the first few sentences out of the way, your nervousness will drop dramatically. Since your name, school, and topic should be very easy to remember, this takes the pressure off you during the most nervous moments.
Obviously, follow the guidelines that your teacher or coach gives you. (The competition may have specific ways they want you to introduce yourself.)
How to Introduce Yourself in a Business Presentation — A Step-by-Step Guide.
Remember that at the beginning of your presentation, you want to get your audience’s attention in a positive way — fast. Also, remember that before you start the presentation, you will often have an opportunity to network or interact with the audience as they enter the room. So, rather than saying “Good morning” as you start your speech, start a conversation with your audience members as they enter the room.
In a professional setting, when new people walk into a meeting and don’t know what to expect, they will feel uncomfortable. The easiest way to ease some of that tension is to chat with your audience as they come into the room.
By the way, if you are looking for a template for an Elevator Speech, make sure to click this link.
Step #1: Start with your name and company name (or organization).
This one is easy. Just tell your audience your name and the organization that you are representing. If your organization is not a well-known brand name, you might add a short clarifying description. For instance, most people outside of the training industry have never heard of The Leader’s Institute ®. So, my step #1 might sound something like…
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company…
Still short and sweet, but a little more clear to someone who has never heard of my company.
Should you give your job title? Well… Maybe and sometimes. Add your title into the introduction only if your title adds to your credibility.
For example, if you are delivering a financial presentation and you are the Chief Financial Officer (CFO) of your company, you might mention that. Your title adds to your credibility. However, if the CFO is delivering a presentation about the value of joining a trade association, the CFO title adds little credibility. So, there is very little value in adding the title.
Step #2: Tell your audience what problem you can solve for them.
This is where all of the pre-work comes into play. In this step, you will use the answers to one of those questions that you answered earlier.
For instance, if my topic is how to deliver presentations, I have to determine why the audience would care. What problem will they have that I can help them with? For my audiences, the problem that I most often help people with is how to eliminate public speaking fear. Once I have the problem, I add that to my introduction by using the words, “I help people…”
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear.
However, if my topic is How to Close a Higher Percentage of Sales Presentations, I’d likely want to alter my introduction a little. I might say something like…
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people design more persuasive sales presentations.
I have expertise in both areas. However, I focus my introduction on just the expertise that is applicable to this audience. If I gave the first introduction to the second audience, they will likely respond by thinking, well, I don’t really get nervous speaking, so I guess I can tune out of this speech.
So, create a problem statement starting with, “I help people…” Make the statement apply to what your audience really wants.
Step #3: Share some type of proof (social proof works best) that you can solve this problem.
By the way, if you just do steps #1 and #2, your introduction will be better than most that you will hear. However, if you add Step #3, you will gain more respect (and attention) from your audience. Without adding some type of proof that you can solve this problem, you are just giving your opinion that you are an expert. However, if you can prove it, you are also proving that you are an expert.
This is the tricky part. For some reason, most people who get to this part feel like they haven’t accomplished great things, so they diminish the great accomplishments that they do have.
For instance, an easy way to offer proof is with a personal story of how you have solved that problem in the past.
A Few Examples of How to Introduce Yourself Before a Presentation.
For instance, one of my early clients was a young accountant. When I was working with him, he came up with the following introduction, “I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits.” It was a great, audience-focused attention-getter. (No one wants to get audited.) However, as an accountant, it wasn’t like his company was getting a lot of five-star reviews on Yelp! So, he was kind of struggling with his social proof. So, I asked him a series of questions.
Me, “How many clients do you have?”
Gary, “Over 300.”
Me, “How many small business tax returns have you processed?”
Gary, “Well, at least a couple hundred a year for 15 years.”
Me, “So, at least 3000?” He nodded. “How many of your 300 clients have been audited since you have been representing them?”
He looked at me and said, “Well, none.”
So, we just added that piece of proof to his talk of introduction.
I’m Gary Gorman with Gorman and Associates CPA’s, and I help small businesses avoid IRS audits. In fact, in my career, I’ve helped clients complete over 3000 tax returns, and not a single one has ever been audited.
Here Is How I Adjust My Introduction Based on What I Want the Audience to Do.
For my proof, I have a number of options. Just like Gary, I have had a lot of clients who have had great successes. In addition, I have published two best-selling books about public speaking. I also have hundreds of thousands of people who listen to my podcast each week. So, I can pick my evidence based on what I want my audience to do.
For instance, if I’m speaking at a convention, and I want the audience to come by my booth to purchase my books, my introduction might sound like this.
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the things that I’m most know for is being the author of two best-selling books, Fearless Presentations and Mastering Presentations.
However, if I’m leading a webinar, I may want the audience to purchase a seat in one of my classes. In that case, my introduction might sound like this.
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. For instance, for the last 20 years, I’ve taught public speaking classes to over 20,000 people, and I haven’t had a single person fail to reduce their nervousness significantly in just two days.
If my goal is to get the audience to subscribe to my podcast, my intro might sound like…
Hi, I’m Doug Staneart with The Leader’s Institute ®, an international leadership development company, and I help people eliminate public speaking fear. One of the ways that I do this is with my weekly podcast called, Fearless Presentations, which has over one million downloads, so far.
Use the Form Below to Organize How to Introduce Yourself in a Presentation.
The point is that you want to design your introduction in a way that makes people pause and think, “Really? That sounds pretty good.” You want to avoid introductions that make your audience think, “So what?”
If you have a speech coming up and need a good introduction, complete the form below. We will send you your answers via email!
Can You Replace Your Introduction with a PowerPoint Slide?
Is it okay to make your first slide (or second slide) in your presentation slides an introduction? Sure. A good public speaker will often add an introduction slide with a biography, portrait, and maybe even contact information. I sometimes do this myself.
However, I NEVER read the slide to my audience. I often just have it showing while I deliver the short introduction using the guide above. This is a great way to share more of your work experience without sounding like you are bragging.
For tips about how many powerpoint slides to use in a presentation, click here.
Remember that There Is a Big Difference Between Your Introduction in a Presentation and Your Presentation Starter.
When you introduce yourself in a presentation, you will often just use a single sentence to tell the audience who you are. You only use this intro if the audience doesn’t know who you are. Your presentation starter, though, is quite different. Your presentation starter should be a brief introduction with relevant details about what you will cover in your presentation.
For details, see Great Ways to Start a Presentation. In that post, we show ways to get the attention of the audience. We also give examples of how to use an interesting hook, personal stories, and how to use humor to start a presentation.