Participants in the Miami, Florida Fearless Presentations ® Public Speaking Class Learn the Importance of Connecting with Your Audience when delivering presentations. We had seven people attend the presentation skills class in Miami, and we focused on, not only reducing public speaking fear but also effective ways to really connect with your audience. The connection begins with the way that you carry yourself when you walk to the front of the room, the introduction that you use to capture attention, the stories and examples that you use to help turn facts and numbers into real-life events for your audience, and the energy that you have when you deliver. This step-by-step process allows for a better connection with the audience.
One of the biggest struggles with any new speaker is that they concentrate on themselves so much that they don’t do a good job of connecting with their audience. To be a successful communicator, you must learn to connect. Connecting is the ability to identify with people and relate to them in such a way that establishes a positive rapport. When you are trying to persuade your audience to take action, change their mindset, or even purchase your product…connecting is everything. It’s the difference between just communicating and communicating effectively. According to the Harvard Business Review, “The number one criteria for advancement and promotion for professionals is an ability to communicate effectively. When giving an effective speech, it means connecting. Three years ago, I sat through a presentation, given by a very bright speaker. He had a lot of very good information to share with the audience but failed to ever connect with them. At the end of the speech, the speaker made a call to action and the audience just sat there in awkward silence. Even though the information was good, they hadn’t developed enough trust in him to take the action he wanted of them. He learned the lesson the hard way about the importance of connecting. So, understand that it’s not only about the information; it’s also about developing a positive rapport and making a connection with the audience.