In this session, I cover how to determine what content (and how many bullet points) are needed for each type of presentation. If you follow this format, you can design your entire presentation very quickly and easily.
How to Design a Presentation Quickly and Easily.
Sometimes, when people are looking into taking one of our two-day public speaking seminars they have big questions. How can you teach a process that will help any person, design any type of presentation, for any type of industry? Is it just going to be a "generic" presentation design format that will fit any presentation? Interestingly, the answer to that question s both "yes" and "no."
"Yes," we teach a structure that will help any person deliver any type of presentation, in just about an industry. However, the presentations are definitely NOT generic. In fact, they are much more specific than most presentation designs. Both of these statements are true because the process is that we teach is extremely flexible.
When you want to design a presentation, picture the structure like a put-together storage cabinet unit. (Picture one of those stand-alone units with double-doors and adjustable shelves on the inside.) The cabinet itself is the presentation. The shelves inside the unit represent the main items (or bullet points) that you'll cover. The interesting things that you will put on the shelves are what we call "impact items." These are presentation enhancers that use to reinforce each bullet point.
The Prettier Your Presentation Cabinet Looks, The Better Your Audience Will Like It.
These put-together storage cabinets come with a number of adjustable shelves. Technically you could cram a lot of shelves into the cabinet. However, every time you add a new shelf, the storage space per shelf gets smaller. The problem that a lot of presenters make is that they think that people buy a cabinet to look at the shelves. "If I have a lot of bullet points, then my presentation is going to be better." That is like saying, "The more shelves that I have, the better the cabinet. Who cares if I can't actually store anything in it."
The "Presentation Cabinet" that we teach in Fearless Presentations ® is called "The Three-Point Talk." It is a flexible structure than can easily be adjusted based on the purpose of the presentation. In the class, we focus on designing a presentation around three important points (bullets.) The reason why is that three points provide the most balance between solid content and entertainment. If you have too many bullet points, your presentation will be boring and hard to deliver. On the other hand, if you design presentations with too few points, the content will seem fluffy (vague.)
There are presentations though that have either fewer or more than three bullet points. It's just that a major portion of the types of presentations that people present in the business-world fall into the three-point type.
A Good Presentation Will Typically Contain One to Five Bullet Points.
Our philosophy of presenting is that a few bullets covered really well are better than a lot of boring bullets. We encourage presenters to limit their content to five main points. However, the number of points depends primarily on the purpose of the presentation. If your purpose is to inform, you want to have more bullets and fewer impact items. However, if your purpose is to entertain, you need to cut back on the points in your presentation. In these situations, you will increase the number of impact items. If you want to persuade, you want a balance between the two.
Although some business presentations are designed to just entertain, these speeches are pretty rare. And, although some presenters deliver very content-heavy presentations, they are often pretty boring. So, in the 2-Day Fearless Presentations® class, we teach people to be somewhere in the center. We want presenters to give solid content but also make the content interesting.
Examples of Presentations Designed Using this Guide.
This diagram explains how your content and impact items shift depending on the purpose of the presentation. On the far left side of the chart are presentations that are for entertainment or to generate an emotion. The ones on the right side are presentations that are designed for knowledge or content.
When you look at the chart, there are two intersecting triangles. One triangle depicts "Content" (the number of items covered.) The other triangle represents the impact ideas (the entertaining items that are inserted into your presentation.) The gold triangle in the middle where the original triangles intersect is where we are persuasive.
So, if you are designing a lecture or a briefing, your audience wants content. Entertainment isn't a priority. However, if you are delivering a training session, your audience wants content, but they don't want to be bored. When you need to persuade your boss to make a purchase, you might want to have a balance between content and emotion. If you are trying to motive your team some content is important, but they really want emotion. And finally, if you are delivering a wedding toast or a eulogy, emotion is way more important than content.
So When You Design a Speech, How Many Bullets Do You Use?
The chart below shows how to adjust the number of bullets and supporting items to fit each type of presentation.
High emotion speeches have one or two main points and lots of stories or examples for each point. High content presentations have more bullets and fewer stories. So, if you are giving a eulogy or an after-dinner speech, you may only have a single theme or main item. You might have three stories that explain that theme, however. For instance, a eulogy might have the theme, "My dad was a great father." Then, you will likely tell three stories about how your dad helped you become the adult that you are today. For an end-of-year company banquet, the theme might be, "A Celebration of Success." During the after-dinner speech, the CEO might just tell a few of this year's biggest company success stories.
On the other side of the chart, a briefing may have five main points and just a few examples or stories. For instance, we have weekly team meetings at our office. These meetings aren't conducted to persuade or entertain. They are mainly used to deliver important information to the team so everyone is on the same page. So, we will often make a list of the three to five main items that are important to the team's performance. Since we don't want to waste anyone's time, each of these items is delivered in just a couple of minutes. The entire meeting may last just 10 to 15 minutes.
Since we don't like boring meetings, we often either start or end these briefings with "good news." We let the team members tell a few success stories from the week. Our meetings are more fun that way.
Once You Know the Purpose, Design Your Presentations Based on the Guide.
Once you understand the purpose of your presentation, start designing it. We have a handy Online Speech Creator that can help you organize your thoughts. The speech creator is designed for a three-point persuasive talk. However, you can use it to create other types of presentations as well.
The step-by-step guide is to do the following:
- Start with a Good Title - The title should be a summary of the results that the audience can expect from listening to the presentation.
- Create Your Main Points Following the Guide Above - Your bullet points should be statements that you are trying to prove to your audience. Pretend like you are an attorney presenting to a jury. Your bullets should be statements that prove your case.
- Add Appropriate Impact Items to Prove Each Bullet Point - Use real-life examples or stories when possible. Analogies, quotes from experts, and other Impact Ideas can work as well. These items are the proof that the statements that you made are true.
Still Need Help?
Our class instructors are available during normal business hours every day. Call our presentation hotline at (800) 975-6151 for a free 15-minute consultation.