We had an amazing time leading the 2023 December Public Speaking Class in Dallas, Texas. In total, we had 15 people from Prime Source come out from various locations across the US, including the DFW area. It was a diverse group, with employees coming from sales, marketing, and product development teams. Despite coming from different departments, each of them faced the universal challenge of delivering a technical presentation without all the industry-specific jargon.
Prime Source is a distributor of the best products in the building industry. They pride themselves on being the nation’s leading provider of construction fastening solutions and other speciality building products. As you might be able to imagine, the products in this niche can easily confuse the layman. Since Prime Source is dedicated to providing the best customer experience, however, they knew they’d have to bolster their employees’ communication skills. A public speaking class is just the thing to do that!
Prime Source Employees Master Presentation Skills in Dallas, Texas
For this Fearless Presentations® event, we tailored the content to address the unique challenges faced by Prime Source employees. The focus was on transforming technical presentations laden with shop talk into engaging, understandable narratives. This skill is particularly crucial in sales and marketing, where clarity can impact client interactions and outcomes. By the way, don’t think only the “technical” industries can suffer from this challenge. Every industry has its own jargon, after all.
Throughout the day, we guided the participants through various exercises designed to improve their public speaking skills. Our training is big on simplifying complex concepts and creating better engagement with the audience. By breaking down the presentations into manageable components, we’re able help our attendees gradually build confidence. This approach is particularly beneficial for those used to delivering highly technical content, as it let them make their material more accessible and interesting to a broader audience.
If your team needs help communicating industry-specific concepts to a broader audience, make sure to check out our next presentation class in your area. Just like this group, you can learn better techniques no matter what your level of public speaking is—even if it’s your very first time and you get nervous just thinking about it! Our proven system makes it easy for anyone to learn.
