Wirtgen America recently hosted two consecutive 1-Day Fearless Presentations® classes for its Senior Sales team at their American headquarters. These sessions marked the beginning of a week-long meeting aimed at refining the overall sales force strategy.
A total of 25 regional sales managers, hailing from regions spanning from California to Boston, and several individuals from Canada, including cities like Vancouver and Montreal, actively participated in the training.
While the standard Fearless Presentations® course typically spans two days, the Wirtgen group had specific presentation needs they wished to address. Their goal was to tackle the challenges they encountered when communicating with both existing and potential customers. Their primary objective was to boost sales by garnering customer buy-in. In response, The Leader’s Institute® tailored the course into a one-day program exclusively centered on sales presentations.
Our Fearless Presentations® Course underscores the importance of establishing trust and rapport with the audience. By creating this trust, we empower the audience to actively engage with and attentively listen to our message. Similarly, gaining customer buy-in demands the initial development of rapport rather than merely pushing a product or showcasing our company’s merits.
Wirtgen Creates Better Sales Presentations from this Public Speaking Class in Nashville, TN.
Ultimately, your customers want to know how you can address their unique challenges. Surprisingly, most presenters overlook this fact. This can cause you to miss out on the sale.
In summary, the Wirtgen America team devised their presentations and talking points from the ground up, equipping themselves with invaluable tools for effectively approaching clients.
The Leader’s Institute® offers a range of on-site training programs throughout the year to address various organizational challenges. This includes conflict resolution, leadership development, and sales training. Ensure your team is empowered to effectively communicate their expertise to those who most need to hear it.
For details about how we can customize a presentation class for your group, click here.